the value judgement
In any "people" business, there is a need to effectively remind staff that, beyond the material assets and the worth of the commodity, they themselves highly influence customers' perception of value.
Staff must be strategically assured of their own individual enormous responsibility for customer satisfaction, and hence the health and sustainability of the business of which they are a vital part.
PowerPeople workshops and seminars are enlivening and motivating, using a variety of techniques and skills to "discover" new models of behaviour which staff can own and reinforce.
Customers want more than your respect. They need to be rewarded for the time they spend with you. You are their reward.